Keith Glanfield: 1 book
Brand Transformation
Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Language: English
Release Date: February 5, 2018
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference....
