by
Andreas Keller
Language: English
Release Date: September 12, 2011
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.1, University of Strathclyde, language: English, abstract: The Balanced Scorecard (BSC) was first described in the early 1990's (Kaplan,Norton,1992i)...