Kenneth Roman: 3 books

Book cover of The King of Madison Avenue

The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

by Kenneth Roman
Language: English
Release Date: June 8, 2010

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative...
Book cover of Writing That Works, 3rd Edition

Writing That Works, 3rd Edition

How to Communicate Effectively in Business

by Kenneth Roman, Joel Raphaelson
Language: English
Release Date: August 31, 2010

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication—including business memos, letters, reports, speeches...
Book cover of Privileged and Confidential

Privileged and Confidential

The Secret History of the President's Intelligence Advisory Board

by Kenneth Michael Absher, Michael C. Desch, Roman Popadiuk
Language: English
Release Date: August 16, 2012

Above the politics and ideological battles of Washington, D.C., is a committee that meets behind locked doors and leaves its paper trail in classified files. The President's Intelligence Advisory Board (PIAB) is one of the most secretive and potentially influential segments of the U.S. intelligence...
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