Kentaka Aruga: 1 book
Consumer Reaction, Food Production and the Fukushima Disaster
Assessing Reputation Damage Due to Potential Radiation Contamination
Language: English
Release Date: June 9, 2017
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions...
