Kerstin Holz: 1 book
Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English responses
United Colours - United Opinions - United Cultures
Language: English
Release Date: March 4, 2007
Bachelor Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: First class, University of Birmingham, 55 entries in the bibliography, language: English, abstract: This research aimed to show whether responses to...
