Kimberly Kayler: 1 book
Leading with Marketing
The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs
Language: English
Release Date: November 23, 2009
How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets?
While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms dont view marketing as an expense, but as a strategic approach to winning.
Leading...
