Koichiro Noguchi: 1 book
Toyota’s Global Marketing Strategy
Innovation through Breakthrough Thinking and Kaizen
Language: English
Release Date: August 16, 2017
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence...
