A Road Map for Strategy and Execution
by
Tarun Khanna, Krishna G. Palepu
Language: English
Release Date: April 28, 2010
The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.
The...