Kristin J Lieb: 1 book

Book cover of Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry

The Social Construction of Female Popular Music Stars

by Kristin J. Lieb
Language: English
Release Date: January 12, 2018

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on...
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