The first marketing book that reads like a novel
by
Erik Saelens, Kurt Frenier
Language: English
Release Date: April 15, 2014
Two international top marketers meet in a bar. They start talking... and they see in each other a passion for brand marketing. For a whole year, they bombard each other with ideas on the meaning and future of brands, marketing, the world and life. This book is the fascinating story of their intense...