How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
by
Mike Schultz, John E. Doerr, Lee Frederiksen
Language: English
Release Date: May 15, 2013
A proven approach to revenue-generating marketing and client development
Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are...