Lena Fitzen: 1 book

Book cover of Multi Channel Retailing in the Automotive Industry

Multi Channel Retailing in the Automotive Industry

Determinants of Consumer Channel Choice

by Lena Fitzen
Language: English
Release Date: June 21, 2009

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (Distinction 1), Edinburgh Napier University (Marketing Management and Research), course: MSc Marketing, language: English, abstract: Current regulatory...
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