Lerzan Aksoy: 2 books
Why Loyalty Matters
The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work
Language: English
Release Date: March 16, 2010
For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve...
The Wallet Allocation Rule
Winning the Battle for Share
Language: English
Release Date: February 4, 2015
Customer Loyalty Isn't Enough—Grow Your Share of Wallet
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management...