Lily Marfisi: 1 book

Book cover of The 'Harry Potter' Brand. Sense of Community, Attitudinal Loyalty, and Purchase Behavior
by Lily Marfisi
Language: English
Release Date: August 19, 2015

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 17/20, , course: Evaluation of the Impact of a Person's Sense of Community on Attitudinal Loyalty and Purchase Behavior regarding the Harry Potter brand, language: English,...
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