Linda Tischler: 2 books
Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Language: English
Release Date: February 10, 2015
Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.
Every company needs both scale and agility...
Il metodo Coca-Cola
Rinnovarsi per continuare a crescere
Language: Italian
Release Date: October 2, 2015
Il metodo Coca-Cola guida il lettore al raggiungimento di obiettivi straordinariamente complessi - come scalabilità e agilità - senza ricorrere ad alcun gioco di prestigio, ma con un approccio sistematico al pensiero creativo. E come non bastasse, lo fa sembrare facile. Bruce Mau, cofondatore del...