Lutz Finger: 1 book
Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
Language: English
Release Date: January 23, 2014
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system...
