M M Hall: 104 books

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know...

The December Awethology - Light Volume is a mixture of stories written by #Awethors.  Each and every story is  unique, some funny, others a surprise all relating to the month of December Because one voice in your head isn't enough, here are so many more, as the Awethors chime together...

**Hidden pasts. Secrets untold. Legends half-remembered. Fifteen fantasy writers gather to bring fifteen tales to life, each one a unique glimpse into a wholly original world. ** On the Emerald Road, a dead Sage triggers a brutal trial beneath the forest floor. There, a young man must fight—and...

“Who better to raise teens’ awareness of mental illness and health than the YA authors they admire?” —Booklist (starred review) “[A] much-needed, enlightening book.” —School Library Journal (starred review) Your favorite YA authors including Ellen Hopkins, Maureen Johnson,...

☆《華爾街日報》、英國《金融時報》、《財星》、《富比士》、《公司雜誌》專文報導推薦 ** ** 當代最有影響力的創新大師克里斯汀生最新著作 揭開破壞性創新未解決的關鍵：商機在哪裡？該如何創新？ ** ** **顧客想要的不是你的產品或服務，**而是解決他問題的方案 學會問對問題，改變思考視角，找出顧客真正購買的原因 31****個給領導者的思考題，全方位審視創新關鍵 ** **   你的公司也這樣嗎？關心銷售狀況、哪些人會購買商品、對商品是否滿意，卻對顧客為何會選擇你產品的原因，而不是競爭對手的不太清楚。 為什麼不斷增加差異化新功能，銷售卻沒有同步成長？   錯誤的問題，永遠引導不到正確的方向。 一旦市場情勢改變，非常可能一夕瓦解過去成功的企業。   創新不只需要了解顧客的需求，更要了解：顧客選擇這個產品做什麼？也就是要了解顧客使用產品的用途，在什麼情境下使用，遠勝過拚命改善產品的功能、特色。   克里斯汀生是全球最受推崇的創新大師，他的破壞性創新理論是《經濟學人》評為有史以來最重要的六大管理著作之一，尤其當今無一產業不面臨被科技顛覆的威脅。   破壞性創新理論解析對競爭的回應，預測將被顛覆企業的行為，但並沒有指引企業該往何處創新或如何創新，才能顛覆市場的領導者或開創新市場，但「用途理論」可以做到這些。   經過20年的持續研究，克里斯汀生補上了破壞性創新理論最關鍵的缺口，提出「創新的用途理論」，轉換思考邏輯，以「用途」視角，找出顧客消費的「起因」，重新架構創新，並且深入解析什麼是用途？用途與需求有什麼不同？如何理解用途的社會面與情感面？   因此Netflix不是與亞馬遜競爭，而是跟你放鬆時做的每件事競爭（如打電玩） Facebook和抽菸某些時刻是在同樣的用途上競爭 BMW不只與傳統高級車款競爭，也跟Uber競爭   當你轉換視角...

Shed some light on one of history's darkest periods. The Complete Idiot's Guide® to the Middle Ages gives readers the beginning, middle, and end of the era, starting with the fall of the Roman Empire in the year 550 and ending with the Renaissance in 1500, and covers some uncomfortable similarities...

Though spectator and player security has always been a priority for sport and facility managers at all levels, large-scale threats such as terrorism or natural disasters have become even more critical management concerns. Proactive sport and facility managers understand the role they must take in...

This report documents research focused on helping the Department of Defense build a more-systematic approach to hazing prevention and response. The report documents theory and research on the root causes of hazing and findings and recommendations regarding how best to define hazing, practices to prevent...

Tourism is a major industry in the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) as well as a growing field of academic study. For many cities and regions tourism is also increasingly recognised as being integral to economic, social and sustainable development. In addition, tourism...

A must-have reference to more than 100 common residential conditions—from accessibility issues to working with zinc Practical information that the architect, engineer, contractor and homeowner can access quickly, with over 230 supporting tables photos and details Identifies frequently used reference...

Sitting prominently at the hearth of our homes, television serves as a voice of our modern time. Given our media-saturated society and television’s prominent voice and place in the home, it is likely we learn about our society and selves through these stories. These narratives are not simply entertainment,...

This book brings together some of the most influential new research from the world-systems perspective. The authors survey and analyze new and emerging topics from a wide range of disciplinary perspectives, from political science to archaeology. Each analytical essay is written in accessible language...

With the explosive increase in availability of English Bible translations, the question can easily be asked, "Why bother with the hard work of biblical exegesis?" Computers can translate foreign languages and our English texts can take us very close to the original meanings, so why exegete? Answer:...

Why not take seriously the claim that Harry Potter's world intertwines with our own? In this timely yet otherworldly volume, more than a dozen scholars of international relations join hands to demonstrate how this well-loved artifact of popular culture reflects and shapes our own lifeworld. A wide...