Madhu Viswanathan: 2 books

This book is designed for two primary audiences - those interested in working in subsistence marketplaces, as well as those interested in applying the lessons learned (in such extreme contexts) to their own contexts, such as in advanced economies or in higher-income segments of developing economies....

Out of the global population of over 7 billion, approximately 2.5 billion live on less than 2 a day. Understanding and alleviating poverty is crucial to the development of sustainable marketplaces. In this book, through an immersive and interactive experience, we aim to a) provide you a fundamental understanding...