Manal Haddad: 2 books

F M C G Distribution Challenges & Workable Solutions

by Manal Haddad
Language: English
Release Date: November 3, 2017

FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors,...

21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy

by Manal Haddad
Language: English
Release Date: January 28, 2016

An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing...