Manish Srivastava: 1 book
Developing Emotional Appeals in Internet Advertising
A study of contributing factors involved in provoking emotional appeals
Language: English
Release Date: November 24, 2008
Research Paper (postgraduate) from the year 2008 in the subject South Asian Studies, South-Eastern Asian Studies, grade: A, , 9 entries in the bibliography, language: English, abstract: Online media and its increasing usage rate have changed the marketer's world for targeting their consumers. Internet...
