Manrin Heckmann: 1 book
Instruments of procurement marketing by the example of a car manufacturer
An introduction to the concept of procurement marketing with a case example of Volkswagen
Language: English
Release Date: November 13, 2012
Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Applied Sciences Wernigerode, course: Ausgewählte BWL-Probleme Internationaler Unternehmungen, language: English, abstract: This paper...
