Marc H Meyer: 3 books
by Alvin P. Lehnerd, Marc H. Meyer
Language: English
Release Date: November 1, 2011
Language: English
Release Date: November 1, 2011
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization...
New Venture Creation
An Innovator's Guide to Entrepreneurship
Language: English
Release Date: January 4, 2013
Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary...
The Fast Path to Corporate Growth
Leveraging Knowledge and Technologies to New Market Applications
Language: English
Release Date: June 4, 2007
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...