Marc Meyer: 5 books

Book cover of Taichi: The Story of a Chinese Master in America
by Marc Meyer
Language: English
Release Date: April 1, 2014

T'ai Chi Grandmaster Kuo Yun San leaves mainland China for what he thinks is the last time, creating a new life for himself,opening a T'ai Chi school in New York City and reconnecting with his Asian American family in Chinatown. He was once rumored to have been the bodyguard of Madame Chiang Kai Shek....
Book cover of The Power of Product Platforms
by Alvin P. Lehnerd, Marc H. Meyer
Language: English
Release Date: November 1, 2011

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization...
Book cover of New Venture Creation

New Venture Creation

An Innovator's Guide to Entrepreneurship

by Marc H. Meyer, Frederick G. Crane
Language: English
Release Date: January 4, 2013

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary...
Book cover of The Fast Path to Corporate Growth

The Fast Path to Corporate Growth

Leveraging Knowledge and Technologies to New Market Applications

by Marc H. Meyer
Language: English
Release Date: June 4, 2007

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...
Book cover of Rethinking Social Movements

Rethinking Social Movements

Structure, Meaning, and Emotion

by Myra Marx Ferree, Richard Flacks, Marshall Ganz
Language: English
Release Date: October 7, 2003

This landmark volume brings together some of the titans of social movement theory in a grand reassessment of its status. For some time, the field has been divided between a dominant structural approach and a cultural or constructivist tradition. The gaps and misunderstandings between the two sides—as...
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