Marcel Keller: 2 books

Book cover of BMW: Entering the Automobile Market in Brazil

BMW: Entering the Automobile Market in Brazil

Critical Analysis and Evaluation of the Automobile Market in Brazil

by Marcel Keller
Language: English
Release Date: February 26, 2014

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Coventry University (Business School), language: English, abstract: The ongoing globalisation and the interrelated trade of goods and services are an integral part of today's business....
Book cover of International Human Resource Management

International Human Resource Management

A critical discussion of cultural differences between USA, China & Poland in conjunction with recommendations what human resource could do to alleviate these differences on a short and long term basis

by Marcel Keller
Language: English
Release Date: October 27, 2010

Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Coventry University, language: English, abstract: It is a matter of fact that through increasing globalisation, multinational companies now face a wide range of issues related...
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