Marco Maiocchi: 1 book
The Neuroscientific Basis of Successful Design
How Emotions and Perceptions Matter
Language: English
Release Date: December 1, 2014
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to...
