A Competitive Strategy Approach
by
Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid
Language: English
Release Date: January 31, 2002
A new analytical approach to small firms' cases, which
* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
*...