Margo E Anderson: 1 book

Book cover of Profiles in Small Business

Profiles in Small Business

A Competitive Strategy Approach

by Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid
Language: English
Release Date: January 31, 2002

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage *...
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