Marian Dingena: 1 book

Book cover of Transformational Sales

Transformational Sales

Making a Difference with Strategic Customers

by Philip Kotler, Marian Dingena, Waldemar Pfoertsch
Language: English
Release Date: September 11, 2015

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation,...
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