Marlene Jensen: 1 book
Setting Profitable Prices
A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant
Language: English
Release Date: January 29, 2013
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal...
