Marshall Ganz: 2 books

Book cover of Why David Sometimes Wins

Why David Sometimes Wins

Leadership, Organization, and Strategy in the California Farm Worker Movement

by Marshall Ganz
Language: English
Release Date: May 28, 2009

Why David Sometimes Wins tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when...
Book cover of Rethinking Social Movements

Rethinking Social Movements

Structure, Meaning, and Emotion

by Myra Marx Ferree, Richard Flacks, Marshall Ganz
Language: English
Release Date: October 7, 2003

This landmark volume brings together some of the titans of social movement theory in a grand reassessment of its status. For some time, the field has been divided between a dominant structural approach and a cultural or constructivist tradition. The gaps and misunderstandings between the two sides—as...
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