Martin Albers: 4 books

Book cover of Lufthansa in its competitive environment
by Martin Albers
Language: English
Release Date: June 4, 2008

Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,1, University of Sunderland (University of Sunderland), course: Contemporary Management, 27 entries in the bibliography, language: English, abstract: After five years of vast losses,...
Book cover of Britain, France, West Germany and the People's Republic of China, 1969–1982

Britain, France, West Germany and the People's Republic of China, 1969–1982

The European Dimension of China's Great Transition

by Martin Albers
Language: English
Release Date: December 1, 2016

This book focuses on helping readers to fill the gap of the little known history between Western Europe and its most important trading partner: the People’s Republic of China. Inspired by the economic and political signifance of Sino-European relations, this book shows how the China policies of...
Book cover of Katholisches Medienhandbuch

Katholisches Medienhandbuch

Fakten - Praxis - Perspektiven

by Alexander Filipovic, Andreas Büsch, Astrid Haas
Language: German
Release Date: August 15, 2013

Der rasante Medienwandel stellt die katholische Kirche und ihren Kommunikationsauftrag vor enorme Herausforderungen. Wie kann sich Kirche in einer durch Medien bestimmten Gesellschaft noch Gehör verschaffen? Sind Kirche und Medien überhaupt kompatibel? Und wie gelingt ihr der Spagat zwischen ihrer...
Book cover of Rethinking Luxury: How to Market Exclusive Products and Services in an Ever-Changing Environment
by Fabian Sommerrock, Martin C. Wittig, Philip Beil
Language: English
Release Date: February 16, 2017

The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural...
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