Martin Hingley: 3 books

Book cover of Market Orientation

Market Orientation

Transforming Food and Agribusiness around the Customer

by Martin Hingley, Paul Custance
Language: English
Release Date: May 6, 2016

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce....
Book cover of The New Cultures of Food

The New Cultures of Food

Marketing Opportunities from Ethnic, Religious and Cultural Diversity

by Martin K. Hingley
Language: English
Release Date: March 3, 2016

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen...
Book cover of The Crisis of Food Brands

The Crisis of Food Brands

Sustaining Safe, Innovative and Competitive Food Supply

by Martin K. Hingley
Language: English
Release Date: March 16, 2016

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand...
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