Martin Hird: 2 books
International Marketing (RLE International Business)
Strategy and Management
Language: English
Release Date: January 4, 2013
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities...
Do We Need HR?
Repositioning People Management for Success
Language: English
Release Date: April 30, 2016
Written by a leading team of authors with contributions from top HR professionals, Do We Need HR? is an important book which addresses issues surrounding the role, structure and challenges for HR departments and how the field may be affected by new types of organizations, networks and methods of working.