Matthew D Shank: 1 book

Sports Marketing

A Strategic Perspective, 5th edition

by Matthew D. Shank, Mark R. Lyberger
Language: English
Release Date: October 3, 2014

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element...

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