Matthew Drake: 18 books
Joe's Coin Shop
Entry into Online Auctions
Language: English
Release Date: January 16, 2014
This new business analytics case study challenges readers to help a retail coin shop owner build an Internet sale and auction site that complements his existing business while reaching customers who prefer to purchase online. Crystallizing realistic analytical challenges faced by companies in many...
by Matthew J. Drake
Language: English
Release Date: January 16, 2014
Language: English
Release Date: January 16, 2014
This new business analytics case study challenges readers to help a successful e-commerce startup use IPO funding to extend its niche leadership into new ventures, dissuade online competitors, and move long-time “bricks and mortar” shoppers online. Crystallizing realistic analytical challenges...
Aluminum Versus Plastic
A Life-Cycle Perspective on the Use of These Materials in Laptop Computers
Language: English
Release Date: January 16, 2014
This new business analytics case study challenges readers to help Durable Aluminum build a strategic plan for convincing more laptop computer manufacturers to specific aluminum cases instead of plastic. Readers will be asked to help position aluminum as the preferred choice with regard to the environment,...
by Matthew J. Drake
Language: English
Release Date: January 16, 2014
Language: English
Release Date: January 16, 2014
This new business analytics case study challenges readers to optimize the management of global inventory and related distribution costs in a consumer goods company that imports most of its products from China. Crystallizing realistic analytical challenges faced by companies in many industries and...
1 2