Matthew Higgins: 3 books

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses...

Born in a blizzard, Les Leong is adopted into a Chinese-Australian family. He grows up in the declining gold town of Kiandra in the NSW Snowy Mountains and lives through a time in Australia now long past. Les lives the life of a bushman among a captivating array of characters. He has adventures –...

Reconsidering Longfellow is the first collection of scholarly essays in several decades devoted entirely to the work and afterlife of the most popular and widely read writer in American literature. The essays, written by a new generation of Longfellow scholars, cover the entire range of Longfellow’s...