Mastering Corporate Entrepreneurship and Innovation
by
Robert Wolcott, Michael J. Lippitz
Language: English
Release Date: December 1, 2008
Create Business and Generate Profits in New Markets through Innovation!
“The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.”
Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg...