Michael John: 772 books

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create...

How can management cure health care’s ills? This digital collection, curated by Harvard Business Review, includes the ideas and best practices for transforming health care in these books and articles: Leading Change, Redefining Health Care, “The Strategy That Will Fix Health Care,” HBR’s 10...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

Cultivating Curious and Creative Minds presents a plethora of approaches to developing human potential in areas not conventionally addressed. Organized in two parts, this international collection of essays provides viable educational alternatives to those currently holding sway in an era of high-stakes...

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter,...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

EXTREME SIX SIGMA: A new series that takes Six Sigma to the next level The Six Sigma Operational Methods Series goes beyond simply explaining Six Sigma basics to interested managers--these are hard-core working tools of statistical methods, quantitative and intense, aimed at mathematically...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

Here is a sample chapter from Six Sigma Black Belt Handbook, which offers the best and the latest information to assist you in solving some of the most complex problems imaginable. In this book written by the instructors of the world renowned Motorola University, you'll find valuable advice on how to...

This best-selling textbook returns for a seventh edition with material on the most fundamental and fascinating issues in sociology today. The authors continue their tradition of focusing on the big picture, with an emphasis on race, class, and gender in every chapter. The text continues to frame sociological...

The Wealth of Nature proposes a new model of economics based on the integral value of ecology. Building on the foundations of E.F. Schumacher's revolutionary economics as if people mattered this book examines the true cost of confusing money with wealth. By analyzing the mistakes of contemporary...