Michael Lasky: 3 books

How Companies Create Valuable BrandsMost companies start their branding endeavor by picking words. By then they have oftenmade their first fatal mistake. Many companies spend years and fortunes building brands thatthey don’t own, can’t sell, or aren’t even real brands. These errors are...

Chances are, you've heard about Internet dating from a friend, or an online banner ad has caught your eye. If you've given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting...

How do you like your weirdness? A subtle nudge towards the untoward? A quick zap of zany? Or a full-on assault of aberration? Whatever your taste, you'll find it here, and many more strains of strange that you didn't suspect existed. From magic rain to a talking (severed) head, extraordinary eggs...