Michelle Helin: 1 book
Why Customers Really Buy
Uncovering the Emotional Triggers That Drive Sales
Language: English
Release Date: January 1, 2009
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.
Why Customers...
