Mona Sinha: 2 books

Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage...

Human Rights and the Third World: Issues and Discourses deals with the controversial questions on the universalistic notions of human rights. It finds Third World perspectives on human rights and seeks to open up a discursive space in the human rights discourse to address unresolved questions in human rights, citing issues and problems from different countries in the Third World.