Muhammad Arslan: 1 book

Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan

Book cover of Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan

Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan

by Rashid Zaman, Muhammad Arslan
Language: English
Release Date: March 17, 2015

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase...
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