Murali Guruswamy: 2 books
An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels
A Study on Consumer Behaviour
Language: English
Release Date: March 24, 2014
Master's Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Merti, University of Lincoln (Graduate School), course: Master's in Business Administration, language: English, abstract: The study is based on analyzing...
Online Shopping Habits and Consumer Behavior
A Study on Consumer Behavior and E-tailing
Language: English
Release Date: February 19, 2014
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 64.6, University of Lincoln (PG-Business School), course: MBA, language: English, abstract: In the last few decades, the internet has been a powerful...