Muyiwa Kayode: 1 book
The Seven Dimensions of Branding
Brand Building from the African Perspective
Language: English
Release Date: August 31, 2011
Building brands in emerging markets is akin to navigating a minefield. One misstep and the entire enterprise may blow up in your face with your brand consigned to the grave yard of marketing casualties! How is branding in an emerging economy different from the same exercise in a mature economy? What...
