by
Nancy F. Koehn
Language: English
Release Date: November 16, 2011
Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprahs lead. Return to your core values. Level with your customers. Prove that you mean...