Neil Maycroft: 2 books

Book cover of Understanding Creative Business

Understanding Creative Business

Values, Networks and Innovation

by Jim Shorthose, Neil Maycroft
Language: English
Release Date: February 17, 2016

From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises...
Book cover of Where is Creativity?

Where is Creativity?

A Multi-disciplinary Approach

by Jim Shorthose, Neil Maycroft
Language: English
Release Date: May 12, 2017

Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the...
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