Nicholas Difonzo: 1 book
The Watercooler Effect
An Indispensable Guide to Understanding and Harnessing the Power of Rumors
Language: English
Release Date: September 11, 2008
"A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs
"Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've...
