A Step-By-Step Guide to Developing and Assessing Social Media ROI
by
Nichole Kelly
Language: English
Release Date: October 10, 2012
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Think that’ll fly? You’ll...