Nick Burcher: 1 book
Paid, Owned, Earned
Maximising Marketing Returns in a Socially Connected World
Language: English
Release Date: March 3, 2012
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social...
