Nickianne Moody: 1 book
Judging a Book by Its Cover
Fans, Publishers, Designers, and the Marketing of Fiction
Language: English
Release Date: December 5, 2016
How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular...
