Is Wal-Mart's Marketing Strategy adapted to the Chinese Market?
by
Nicola Gundrum
Language: English
Release Date: October 31, 2012
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Shanghai University, language: English, abstract: Wal-Mart entered the Chinese market and opened its first Supercenter and Sam's Club in Shenzhen...